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HERO'S JOURNEY
Some of the most popular stories of our time, like Star Wars and Lord of the Rings, are popular not because they are the best-written books or best-filmed movies ever, but because they follow a very old and very human formula. This formula is the Hero’s Journey, popularly established by Joseph Campbell, and it’s a tale as old as time.
This story framework can really be applied to business, the customer journey, and profits, even in an era when story marketing is more popular than ever. It can certainly be used in conjunction with Tribal Thinking to elevate you as an individual, your team, your community and even your company.
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